Worldwide Brands vs SaleHoo – Which Wholesale Directory is Better?

When you launch your own business or decide to sell on a third-party marketplace (e.g. eBay and Amazon), the first challenge is to determine how to acquire the products you want to sell.  You can search through Google pages, attend tradeshows, and cold call suppliers. Or, you can do what most other sellers do, sign up for Worldwide Brands or SaleHoo, which is what we are going to discuss in this Worldwide Brands vs SaleHoo comparison guide.

Before we go any further, it is a good idea to decide what business model you are most comfortable with, dropshipping or wholesale (see dropshipping vs wholesale). In most cases, new ecommerce business owners start with dropshipping and then switch to buying wholesale as they familiarize themselves with ecommerce and obtain more capital.

What is Worldwide Brands and SaleHoo?

Worldwide Brands and SaleHoo are wholesale directory services that connect you to third-party wholesalers, drop shippers, liquidators, and manufacturers. The two companies are not actual suppliers, so they do not sell you any products (this has become a misconception and results in users leaving negative reviews for both services).

WWB was founded in 1999 by Chris Malta and the company is based in the USA (Florida). It is also the only publisher of wholesale product sourcing information that is certified exclusively by eBay. See our comprehensive Worldwide Brands Review.

SaleHoo was founded in 2005 by Simon Slade and Mark Ling. The actual company is based in New Zealand. See our comprehensive SaleHoo Review.

Are WWB and SaleHoo Legit?

Worldwide Brands and SaleHoo are both actual and legit companies. Neither company will take your money and rip you off. Both companies provide you with a wholesale directory that you will be able to use to connect to suppliers across the globe.

Most of the negativity that is associated with these two companies is from members that sign up for the service and do not succeed because they are too lazy to do some research. While the service provided by WWB and SaleHoo is not for everyone, that does not mean it will not work for you. It also does not mean that everyone is going to have the same positive results.

Can I Make a Profit With WWB and SaleHoo?

Dropshipping is a tough and competitive business to maintain a livable profit. That is because drop shipping is a popular business model that many eBay and Amazon sellers use. However, your overall profit margins will vary based on where you sell and the type of products you sell.

The best thing to do to maximize your profit margins is to open an ecommerce store through an online store builder such as Shopify. By opening an ecommerce store, you will eliminate marketplace fees and competition is much lower. However, you will have to do your own advertising through Google Ads, Facebook, and other venues.

Overall, both companies give you an equal opportunity to make a profit, but it will all depend on your product selection and the amount of research that you are willing to do.

Which is Cheaper?

The membership cost is a major difference between Worldwide Brands and SaleHoo. And, in most cases, the cost is the deciding factor too. At the end of the day, it is best to go with the company that fits your budget.

Worldwide Brands costs $299 (or $249 with this coupon) for a lifetime membership and access to the service. So, you pay the membership fee once and there are no additional fees to remain a member.

Worldwide Brands Coupon

SaleHoo costs $67 per year and the membership is renewed every year until you cancel the service. Four years of paying for a SaleHoo membership adds up to $268.

SaleHoo Cost

If, for some reason, you only want to run an online business for less than four years, then SaleHoo is the cheaper option. Otherwise, Worldwide Brands is the cheaper option in the long run.

Which Directory Has More Products?

Worldwide Brands connects you to 16 million products from 8,000 suppliers whereas SaleHoo 2.5 million products from 8,000 suppliers. That is a difference of 13.5 million products, which is a key advantage of using WWB instead of SaleHoo. Members can also request suppliers to be added to the directory, but only if they meet the guidelines set by each company.

The categories are almost identical – including pet supplies, consumer electronics, jewelry and watches, sporting goods, clothing, and etc.

Both companies follow a similar evaluation protocol including inspecting product quality, visiting suppliers directly, checking the legitimacy of the brand, and an overall record of service.

With WWB, ecommerce business owners have more flexibility and plenty of growth potential due to a large selection of products available. You can see a list of all brands that can be found in the WWB wholesale directory here.

Customer Support and Resources

Both companies are head-to-head in the area of customer support. The available resources are also fairly similar and include educational videos, training, and member forums.

WWB’s customer support department is available via phone and email – Monday to Friday between the hours of 9 a.m. to 5 p.m. You can reach them by calling 1.877.376.7747.

SaleHoo’s customer support team is available via phone and email Monday to Friday between the hours of 5:30 p.m. to 1:30 a.m. Eastern Standard Time. You can reach them by calling 1.800.322.7952. Please keep in mind that SaleHoo is based in New Zealand so that is why their availability translates to nighttime in the Eastern time zone.

The only downside of Worldwide Brands here is their forum which seems to be inactive. Then again, there is not a lot of business owners that are going to show you their methods for success.

Cancelling Membership Accounts

Worldwide Brands and SaleHoo offer a 60-day refund policy that will allow you to cancel your membership within the first 60 days. The refund policy is shortened to 30 days for WWB members that did not pay for the membership in full.

After the 60 days is up, you will not be able to cancel your membership and get your money back. With Worldwide Brands, there is no sense of canceling after the 60 days are up because the membership is yours forever and you will always be able to return in the future without having to pay again. To cancel your WWB membership, contact them on this email:

With SaleHoo, you pay a yearly fee to continue using the service, so you would have to cancel the service if you do not want to get charged again. However, once the first 60 days are up, you would not be able to get your $67 back. To cancel your SaleHoo membership, log into your account and email them from there or contact them via phone at 1.888.881.8703.


Below, you can find the pros of each company.

Worldwide Brands Pros:

  • The membership cost is a one-time fee that never expires.
  • WWB wholesale directory features 16 million products from 8,000 suppliers.
  • WWB is the only publisher of wholesale product sourcing information that is certified exclusively by eBay.
  • Prior to being added to the directory, all suppliers undergo a strict verification process that eliminates counterfeiters, scammers, etc.
  • The wholesale directory is updated weekly with new products and suppliers.
  • There are no order minimums.

SaleHoo Pros:

  • The membership costs $67 a year.
  • SaleHoo features 2.5 million products from 8,000 suppliers.
  • All suppliers undergo a strict verification process prior to being listed in the wholesale directory.
  • SaleHoo offers a 60-day money back guarantee, which protects your purchase if you are not satisfied with the service.

Worldwide Brands vs SaleHoo Final Verdict

Worldwide Brands and SaleHoo are the two leading directories of wholesale products for small to large businesses. Your available budget will ultimately decide which company is ideal to sign up for.

However, Worldwide Brands offers a larger selection of products and it is the only publisher of wholesale product sourcing information that is certified exclusively by eBay. In addition, the WWB membership cost is a one-time fee.

In conclusion, Worldwide Brands offers more value for the money and it is the company that we recommend more for product sourcing.

Worldwide Brands Coupon: To receive your $50 off coupon for the lifetime account membership fee (discounted to $249), use any link on this page or click the button below. Please note that this discount is only available to Ecommerce Sprout readers.

Visit Worldwide Brands » ($50 discount for Ecommerce Sprout visitors)

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2 thoughts on “Worldwide Brands vs SaleHoo – Which Wholesale Directory is Better?”

  1. You just cut down my research time in comparing Worldwide Brand and SaleHoo in this article. Thank you.
    I was hoping this article would provide a list of each of their services including Drop Shippers.

    1. I don’t know when SaleHoo started their lifetime plan, but when I looked at it today, it was only $127 for a lifetime membership. I’ve been a member of Worldwide Brands for about 3 years. I took a seminar with Chris Malta that was worth every penny, but as far as the catalog of suppliers, I have only found a couple of suppliers that drop ship with any kind of margin worth considering. Also, most of the suppliers for my niche have very strict rules that forbid eBay and Amazon or any 3rd party marketplace sales, usually because they sell directly on those sites. That makes it very hard to compete with the supplier’s direct to consumer sales! I don’t know if the same issues occur with SaleHoo suppliers, because I am not a member, but it’s something to consider. Especially in the days of COVID, dropshipping is almost as big a risk as buying inventory. Good luck to anyone just starting!

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