Best Email Marketing Services in 2020

best email marketing services

In this article, we are going to discuss the best email marketing services for your blog, website or ecommerce business.

The best email marketing solution is going to perform well in key important areas including core features, deliverability rates, subscriber limits, integrations, and support.

Email marketing is the most effective method to use to acquire new customers – whether it is for your blog, website or business.

There is data to back up the true benefits of email marketing:

  • About 91 percent of adults like to receive promotional emails from companies that they do business with.
  • Email is 40 percent more effective than Facebook and Twitter combined in helping businesses acquire new customers.

Best Email Marketing Services

If you are in a hurry and do not have time to read our in-depth comparison right now, check out our results:

  1. Constant Contact – winner, recommended by Ecommerce Sprout.
  2. Sendinblue
  3. GetResponse
  4. AWeber
  5. iContact
  6. MailChimp

*The above email marketing services are considered the “best.” Our Editorial Team has done in-depth testing, and the results were always the same. While Constant Contact performs the best, Sendinblue and the rest of the services are not far off.

Best Email Marketing Services Compared

Here are the best email marketing services for acquiring new customers and subscribers:

1. Constant Contact

According to the Direct Marketing Association, Constant Contact delivers a $38 return-on-investment (ROI) for every dollar spent. Constant Contact is a complete solution for ecommerce, social media, and Google ads.

Key Features:

  • Unlimited emails to subscriber list
  • 100s of mobile-responsive and customizable templates
  • Segmented lists for targeted emails
  • Landing pages
  • Advanced tracking and reporting tools
  • Email marketing automation
  • Social posting and Google ads
  • Import lists from multiple platforms
  • Simple integrations with other services

For a complete list of features, visit www.constantcontact.com.

Deliverability Rate

Constant Contact averages a 98% deliverability rate, which is above-average when compared to other email marketing services.

How Much Does it Cost?

There are two type of plans to choose from, Email and Email Plus. Each of the included plans breaks down into pricing levels based upon a number of contacts.

Email Plan:

  • 0-500 contacts – $20/mo.
  • 501-2,500 contacts – $45/mo.
  • 2,501-5,000 contacts – $65/mo.
  • 5,001-10,000 contacts – $95/mo.

Email Plus Plan:

  • 0-500 contacts – $45/mo.
  • 501-2,500 contacts – $70/mo.
  • 2,501-5,000 contacts – $95/mo.
  • 5,001-10,000 contacts – $125/mo.
  • 10,001-15,000 contacts – $195/mo.
  • 15,001-25,000 contacts – $225/mo.
  • 25,001-30,000 contacts – $295/mo.
  • 30,001-35,000 contacts – $315/mo.
  • 35,001-50,000 contacts – $335/mo.

Free Trial

A 60-day free trial is available, and entitles you to full use and access to the email marketing service.

Discounts

A 15% discount is applied to bi-annual and annual prepayments. Nonprofit companies receive a 30% discount.

Go to Constant Contact


2. Sendinblue

Sendinblue is a budget-friendly email marketing service for simple management of email campaigns, text messages, and automation. It is a friendly solution for small to medium-sized businesses.

Key Features:

  • 70+ responsive templates
  • Drag-and-drop editor
  • Advanced A/B testing
  • Short Message Service (SMS) marketing
  • Chat feature for your site
  • Automate segmented and marketing messages
  • Set up list segmentation
  • Custom landing pages and signup forms
  • Set up targeted display ads
  • Create and manage Facebook ads
  • Simple integrations with other services

For a complete list of features, visit www.sendinblue.com.

Deliverability Rate

While Sendinblue does not advertise a set deliverability rate, the company goes through extra steps to promote the highest rates possible. After sending 500 emails using their service, our testing concluded with a deliverability rate of 96%.

How Much Does it Cost?

Sendinblue has a unique pricing model based on email volume (the amount of emails sent on a monthly basis). Here is how it works:

Free Plan: Free to use

  • Send up to 300 emails per day
  • Unlimited number of contacts
  • Limited features

Lite Plan: $25/mo.

  • Send up to 40,000 emails each month
  • No daily sending limits
  • Unlimited number of contacts

Essential Plan: $39/mo.

  • Send up to 60,000 emails each month
  • No daily sending limits
  • Remove Sendinblue logo from emails
  • Unlimited number of contacts

Premium Plan: $66/mo. to $173/mo. 

  • Send from 120,000 to 350,000 emails each month
  • No daily sending limits
  • Landing pages and marketing automation
  • Unlimited number of contacts

Free Trial

Since the company offers a free plan, there is no trial period.

Discounts

A 10% discount is applied for paying in full for the entire year.

Go to Sendinblue


3. GetResponse

GetResponse is more than just a traditional email marketing service. It comes with additions like landing pages, webinars, marketing automation, and autoresponders. GetResponse is a globally recognized all-in-one marketing solution that is trusted by 350,000 customers in 183 countries.

Key Features:

  • Unlimited landing pages, automation templates, and lead funnels
  • Set up autoresponders
  • Create forms and surveys
  • Automation functionality
  • Integration with popular payment gateways
  • E-product delivery
  • Create ads for Facebook and Instagram
  • Large selection of templates and stock photos
  • Advanced tracking and reporting tools
  • Integration with third-party apps
  • 24/7 live chat support

For a complete list of features, visit www.getresponse.com.

Deliverability Rate

GetResponse offers a 99% email deliverability rate, which is the best in the industry. The company is able to maintain a high deliverability rate due to its partnerships with SpamAssassin, Port 25, and SpamHaus. 

How Much Does it Cost?

The company offers four different plan levels – Basic, Plus, Professional, and Enterprise. The Plus, Professional, and Enterprise plans offer additions beyond standard email marketing. Here is a simple breakdown of their plans:

Basic Plan

  • Up to 1,000 contacts – $15/mo.
  • Up to 2,500 contacts – $25/mo.
  • Up to 5,000 contacts – $45/mo.
  • Up to 10,000 contacts – $65/mo.
  • Up to 25,000 contacts – $145/mo.
  • Up to 50,000 contacts – $250/mo.
  • Up to 100,000 contacts – $450/mo.

Plus Plan (automation builder, webinars, simple CRM)

  • Up to 1,000 contacts – $49/mo.
  • Up to 2,500 contacts – $59/mo.
  • Up to 5,000 contacts – $79/mo.
  • Up to 10,000 contacts – $95/mo.
  • Up to 25,000 contacts – $179/mo.
  • Up to 50,000 contacts – $299/mo.
  • Up to 100,000 contacts – $499/mo.

Professional Plan (paid webinars, unlimited automation builders)

  • Up to 1,000 contacts – $99/mo.
  • Up to 2,500 contacts – $119/mo.
  • Up to 5,000 contacts – $139/mo.
  • Up to 10,000 contacts – $165/mo.
  • Up to 25,000 contacts – $255/mo.
  • Up to 50,000 contacts – $370/mo.
  • Up to 100,000 contacts – $580/mo.

Enterprise Plan (account manager, dedicated IP address)

  • Over 100,000 contacts – $1,199/mo.

Free Trial

GetResponse offers a risk free 30-day free trial period.

Discounts

An 18% discount is applied to annual prepayments, and a 30% discount for a two-year prepayment.

Go to GetResponse


4. AWeber

AWeber Email Marketing Service

Anyone that uses AWeber has nothing but rave reviews due to its simplicity. It is a powerful, yet simple email marketing service for small businesses. It is not a secret that the company has over one million customers that use their service.

Key Features:

  • Automatically create email templates with Smart Designer
  • Drag-and-drop editor with 700 templates
  • Option to create HTML-style templates
  • Advanced email automation
  • Tagging for triggering automated email campaigns
  • Split testing and autoresponders
  • Simple integration with popular third-party tools
  • Connect to integrations via API (Application Programming Interface)
  • Subscriber segmentation
  • Advanced email tracking and analytics
  • 24/7 live chat support

For a complete list of features, visit www.aweber.com.

Deliverability Rate

Like GetResponse, AWeber guarantees a 99% email deliverability rate. The company has an internal team that works around the clock to monitor email deliverability rates.

How Much Does it Cost?

AWeber’s pricing structure is simple – the plans break down into pricing levels based upon a number of contacts.

  • 0-500 contacts – $19/mo.
  • 501-2,500 contacts – $29/mo.
  • 2,501-5,000 contacts – $49/mo.
  • 5,001-10,000 contacts – $69/mo.
  • 10,001-25,000 contacts – $149/mo.

*All contact level plans above come with all included features. You can send unlimited emails to your contact list.

Free Trial

A 30-day free trial is available. The trial does not have any limitations.

Discounts

Nonprofit organizations receive three months for free and 25% discount afterwards. Current students receive 10%.

Go to AWeber


5. iContact

iContact Email Marketing Service

Since 2003, iContact has set its self apart from other best email marketing services by focusing on small to medium businesses. The company offers best-in-class email automation, and an above-average support structure.

Key Features:

  • Complete email automation
  • A/B split testing
  • Drag-and-drop editor with responsive templates
  • Ability to save template designs and layouts for future use
  • Photo editor for customizing your photos with ease
  • Instantly preview your emails before sending
  • Send test messages to see how it looks across various inboxes
  • Spell check
  • Spam check that identifies potential deliverability issues
  • Integrations with 100+ applications
  • List segmentation
  • Unlimited multi-user accounts
  • Advanced real-time reporting tools
  • Award-winning customer support

For a complete list of features, visit www.icontact.com.

Deliverability Rate

iContact has a 98% deliverability rate, which is average. A deliverability card is included, which is used to grade overall sending and other individual metrics. Combined with their advanced spam checking tools, your deliverability rates should be kept at a steady percentage.

How Much Does it Cost?

iContact offers three different plan levels – Base, Pro, and iContact XE. The Pro plans offer additional features including automation for event promotion, re-engagement, and birthday and anniversary. The Pro plan also includes landing page creation and hosting.

iContact XE is geared towards for advanced email marketing automation and offers more ecommerce capabilities than the Base and Pro plans. In simplest terms, it is the type of email marketing that you can “set it and forget it.”

Here is a breakdown of their plans:

Base Plan

  • 0-549 contacts – $15/mo.
  • 550-2549 contacts – $36/mo.
  • 2550-5049 contacts – $59/mo.
  • 5050-10,049 contacts – $89/mo.
  • 10,050-15,049 contacts – $129/mo.
  • 15,050-25,049 contacts – $169/mo.
  • 25,050-35,049 contacts – $259/mo.
  • 35,050-50,049 contacts – $329/mo.
  • 50,050-75,049 contacts – $349/mo.
  • 75,050-100,049 contacts – $439/mo.

Pro Plan

  • 0-549 contacts – $28/mo.
  • 550-2549 contacts – $64/mo.
  • 2550-5049 contacts – $104/mo.
  • 5050-10,049 contacts – $158/mo.
  • 10,050-15,049 contacts – $234/mo.
  • 15,050-25,049 contacts – $298/mo.
  • 25,050-35,049 contacts – $478/mo.
  • 35,050-50,049 contacts – $598/mo.
  • 50,050-75,049 contacts – $638/mo.
  • 75,050-100,049 contacts – $798/mo.

iContact XE:

  • Up to 5,000 contacts – $49.95/mo.
  • Up to 25,000 contacts – $149.95/mo.
  • Up to 100,000 contacts – $549.95/mo.

Free Trial

The Base, Pro, and iContact XE plans all offer a 30-day free trial. You have full capabilities to use the service during the free trial period.

Discounts

A 15% discount is automatically applied to annual prepayments. A 20% discount is available for nonprofit organizations.

Go to iContact


6. MailChimp

MailChimp Email Marketing Service

MailChimp is our final addition to our list of the best email marketing services. As they, the best things in life are free, and MailChimp is no exception. Users can start off with the free plan, and easily upgrade to a premium plan as needed.

Key Features:

  • Built-in security to protect your account and customers’ data
  • 300+ app integrations
  • Signup forms and landing pages
  • Social posts and ads
  • Smart recommendations to better understand your audience
  • Organize contacts via segments, tags, and groups
  • Send targeted emails based on behavior of contacts
  • 100+ fully customizable templates
  • Import custom HTML email templates
  • Complete email automation
  • Advanced reporting and analytics
  • 24/7 customer support (available of some plans)

For a complete list of features, visit www.mailchimp.com.

Deliverability Rate

The company does not advertise a percentage-based email deliverability rate. After using MailChimp to send 500 emails, the deliverability rate was 92%. Most of the emails that were not delivered in the primary inbox go to the “promotions” tab in Gmail inboxes.

How Much Does it Cost?

MailChimp offers four plans – Free, Essentials, Standard, and Premium. Each of the included plans breaks down into pricing levels based upon a number of contacts. Here is a quick breakdown of the plans:

Free Plan – $0/mo.

  • Basic email marketing with limited features
  • MailChimp footer
  • Send up to 10,000 emails per month
  • Up to 2,000 contacts

Essentials Plan – $9.99/mo. to $249.99/mo.

  • Access to all email templates
  • A/B testing and custom branding
  • 24/7 customer support
  • Send up to 500,000 emails per month
  • Up to 50,000 contacts

Standard Plan – $14.99/mo. to $499.99/mo.

  • Advanced insights
  • Retargeting ads and custom templates
  • Event-based automation emails
  • Send up to 1.2 million emails per month
  • Up to 100,000 contacts

Premium Plan – $299/mo. to $1,099/mo.

  • Advanced segmentation
  • Unlimited role-based accounts
  • Send up to 3 million emails per month
  • Access to phone support
  • Up to 200,000 contacts

Free Trial

There is a free account so, a free trial period is not available. You will be able to decide if the service is for you by using the free account.

Discounts

A 15% discount is good for nonprofits and charities. You will have to create a free account and contact MailChimp’s billing department to receive the discount for paid plans.

Go to MailChimp


Best Email Marketing Services – Summary

Email marketing has been around for a long time. Successful businesses use email marketing to acquire new customers, share company news, attract readers, and promote products. If you are not using this form of marketing, chances are, you are missing out on new customers and subscribers.

The six companies listed above are considered the best email marketing services to use for bloggers, and small to large businesses.

Before we wrap things up, let’s take one final look at three best email marketing services that we have covered:

  1. Constant Contact – winner, recommended by Ecommerce Sprout.
  2. Sendinblue
  3. GetResponse
  4. AWeber
  5. iContact
  6. MailChimp

And, here is a basic comparison of the email marketing services again:

PriceTemplatesAppsDeliverabilityDrag-and-Drop
Constant Contact$20/mo.100+48598%Yes
SendinblueFree705196%*Yes
GetResponse$15/mo.50013099%Yes
AWeber$19/mo.700700+99%Yes
iContact$15/mo.70010098%Yes
MailChimpFree10030092%*Yes

*Sendinblue and MailChimp do not have a set deliverability rate that they guarantee. The rates listed for Sendinblue and MailChimp are a result of sending 500 emails using multiple email providers (Gmail, Outlook, Yahoo).

Best Email Marketing Services – FAQs

Do I really need an email marketing service?

Email marketing is a great tool to get your message across. However, if you do not have anything to send to your subscribers (products, newsletters, news, etc.), there is no sense of signing up signing of for an email marketing service.

Is it difficult to switch to a different email marketing service?

Not really – you will have to migrate all necessary data to the new email marketing provider. When the migrate is complete, we recommend notifying your current subscribers of the change. The new email marketing provider may have a different email template and design.

Can I use email marketing for ecommerce?

Yes – email marketing is an absolute must for ecommerce. Thankfully, all of the best email marketing services that we have discussed are friendly for ecommerce.

Will email marketing help me gain more visitors?

Email marketing is only a “tool” and will not help you if you have poor content. Content is the key.

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